I have listened to podcasts from several libraries and I feel that if sitting in front of a PC to listen they need to be 3 minutes or less in duration. After about 3 minutes my attention wanders to the extent that I am following the time-line instead of listening to the content. For one that is intended to be heard on an ipod whilst walking around the library (like a tour) could be a little longer - up to 5 minutes. I like the bright, eye-catching link to podcasts on the Curtin University Library home page.
Short video clips seem to me the way to go if accessing at a desktop computer as you then have something to look at as well as to listen.
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